By: John Lee | @leeeeyonce
Septemeber 8, 2017
Every year, PRSSA holds a national conference, giving students a chance to gain valuable experience that will help them better themselves not only on a professional level but on an individual level. This year’s conference is held in Boston, Massachusetts and has an abundance of activities that you won’t want to miss.
This year’s focus will be on new media and technology and the current revolutions in the PR industry. There are new ways to communicate and effects on the horizon that we as PR professionals in training will need to understand. This conference provides us with the necessary skills that will be used in our future careers.
However, there will also be sessions covering traditional skills, allowing students to gain all around experience with both new and old methods of public relations. Becoming well versed in both of these areas will help students become more valuable to future employers.
As the largest gathering of public relations students in the country, this conference provides students with many opportunities to network and possibly land an internship that will change the course of their career. Personal branding and networking is everything in PR, so this is a great opportunity to get to know people and network with like-minded individuals.
It gives students the chance to explore the vast variations of public relations to better understand what specific type of PR they want to go into. From fashion, sports, technology, and celebrity focused PR, the amount of insight to be gained is enormous. Students who are juniors and seniors are highly encouraged to attend, as it will provide some direction and guidance as to what their next step can be.
Attendees will also be given a chance to listen to notable keynote speakers who are leaders in the industry and be provided with stories that will leave you inspired. Various workshops will be available to help you hone your resume, and interview skills to better prepare you for the job search.
Although the conference is hard work, you will have the chance to explore Boston and tour different communications and marketing companies that will get you excited for what the future holds.
Overall, attending this conference means you’re investing in your future, and your skill set. Going to Boston will not only enrich you with the skills necessary to be successful but also give you the motivation and drive to become an industry leader.
For more information on the 2017 National Conference, visit the PRSSA website here.