Blog

Bloom Your Branding for Your Business

By: Lexi Ashbury

October 12, 2017

Starting a business comes with it’s challenges, one of which includes understanding how to successfully brand it. This week, our PRSSA chapter had Kayli Head, owner of The Bloom Bar, to explain how to build your brand when starting your own business.

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Kayli Head, owner of The Bloom Bar, speaks to Texas State’s PRSSA chapter.

Head’s passion for floral design blossomed when she took a high school course on the subject. This was the first spark that would eventually lead to the creation of The Bloom Bar. However, she did not study in floral design in college and decided to pursue public relations instead. She graduated from Stephen F. Austin University and moved to San Marcos, Texas in 2013 to work for the Mainstream Program. This job was what pushed her into the event planning industry and because the focal point to help her branch out and meet with local businesses.

Eventually, Head realized she wanted to start her own business and begin to brainstorm different ideas of what she could do. She still had a passion for floral design from high school and thus, The Bloom Bar began.With the support of her friends, she started out building her business on social media, while also learning about graphic design. Head invested 1,000 dollars in creating her website and giving out free flowers to local event planners. From there, her floral business began to grow. Since her doors opened, her shop has grown exponentially and taken on 300 clients. When her business began to grow, she recalled feeling intimidated. The demand for flowers kept increasing and she realized she had to find balance between her work so she would not get overwhelmed. Head told us balancing  a business and having fun while doing it is important.

Head credits public relations to being the basis of her business. She knew the importance of getting involved in her community and networking. She admits she gave out a lot of free flowers in the beginning, but this only catapulted her business and led her down a IMG_6756successful career path. Starting up your own business is not going to be a piece of cake. It will be challenging, but if you work hard at it, then your business will flourish.

“Pairing with like minded creatives has catapulted my business to the next level and it has taught me so much,” Head said. “Community over competition is a really good mantra to have when building your business or someone else’s.”

Currently, Head’s business is run out of San Marcos, Texas while most of her clients are in Dallas and Houston. She says the local people of our town spread the word of her shop to friends and family members, which leads to clients in other cities. Her shop now has five employees who are an extension of the brand she has created. To students who are unsure of what they’re doing, she encourages them to take a step back and see what they really want to do. She explains people who want to start their business from scratch, should spend as little money as possible when starting out. Be financially frugal and overtime your business will start to grow.

Starting your own career from nothing seems daunting. Thanks to the guidance from Kayli Head, we were able to gain some perspective on how to successfully brand your own business. You can find out more about The Bloom Bar here and connect with Kayli on Facebook and Instagram.

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Life after graduation with Edelman

By: John Lee | @leeeeyonce

September 30, 2017

Let’s be honest, graduating college is exciting, rewarding and a huge accomplishment. It’s a kick start to many of our careers and is a stepping stone to becoming the best professional we can be. However, with that sense of achievement, there also comes fears of failure, confusion and not knowing where to go next. Thankfully, our PRSSA chapter had Paige Vaughn to offer her insights on what to do after college and how to navigate this sensitive time of our lives.

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Paige Vaughn presents to Texas State’s PRSSA chapter

Vaughn graduated from Texas State University with her degree in public relations and writing. After graduation, she started working at Weber Shandwick for a brief period until she realized she wanted to work for a larger firm. She now works at Edelman, the world’s largest independently owned public relations firm. At first, she started off in technical public relations, but she soon transitioned to consumer. It was there that she found her passion and what she truly loved to do.

Many PR students believe that the industry is centered around social media and events. However, Vaughn explained that it is only a small part of what she does. Things such as media relations, project management, research, and writing are all part of PR and are a part of her day to day tasks. She also explained that as growing PR professionals, we should keep a business mind and become proactive thinkers. Challenging herself has made her become a better PR professional, as well as doing things she didn’t know how to do.

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Paige Vaughn, account executive at Edelman, throws up her Texas State hand signs.

“Working as a young PR professional, it is your responsibility to bring integrity to yourself, to your client and to the media,” Vaughn said. “I had this idea of what PR was, where it was centered around social media and events, but I truly found the more meaningful side to it.”

She also gave insight on how you can set yourself apart in an industry that is so competitive. She encouraged us to be a real people and capitalized on what makes us unique. We are all individuals, so we have to understand why we are different and what makes us valuable. Also, to be more resourceful and to be multitalented in terms of your skills. The more skills you have, the better you are able to serve your client and achieve what they want.

Graduating college and not having a plan is intimidating. However, through Vaughn’s words of advice, we have gained some insight on how to make the transition less stressful. Life after graduating is humbling and all about being optimistic and open.

You can find out more about Edelman here connect with Paige Vaughn on Twitter and LinkedIn.

Why You Should Register for National Conference

By: John Lee | @leeeeyonce

Septemeber 8, 2017 

Every year, PRSSA holds a national conference, giving students a chance to gain valuable experience that will help them better themselves not only on a professional level but on an individual level. This year’s conference is held in Boston, Massachusetts and has an abundance of activities that you won’t want to miss.

This year’s focus will be on new media and technology and the current revolutions in the PR industry. There are new ways to communicate and effects on the horizon that we as PR professionals in training will need to understand. This conference provides us with the necessary skills that will be used in our future careers.

However, there will also be sessions covering traditional skills, allowing students to gain all around experience with both new and old methods of public relations. Becoming well versed in both of these areas will help students become more valuable to future employers.

As the largest gathering of public relations students in the country, this conference provides students with many opportunities to network and possibly land an internship that will change the course of their career. Personal branding and networking is everything in PR, so this is a great opportunity to get to know people and network with like-minded individuals.

It gives students the chance to explore the vast variations of public relations to better understand what specific type of PR they want to go into. From fashion, sports, technology, and celebrity focused PR, the amount of insight to be gained is enormous. Students who are juniors and seniors are highly encouraged to attend, as it will provide some direction and guidance as to what their next step can be.

Attendees will also be given a chance to listen to notable keynote speakers who are leaders in the industry and be provided with stories that will leave you inspired. Various workshops will be available to help you hone your resume, and interview skills to better prepare you for the job search.

Although the conference is hard work, you will have the chance to explore Boston and tour different communications and marketing companies that will get you excited for what the future holds.

Overall, attending this conference means you’re investing in your future, and your skill set. Going to Boston will not only enrich you with the skills necessary to be successful but also give you the motivation and drive to become an industry leader.

For more information on the 2017 National Conference, visit the PRSSA website here.

5 AP Style Rules to Know

By: John Leepexels-photo-38167

As rising PR professionals, it is essential that we gain the skills necessary to better ourselves and further our learning in this ever-growing field. One of the tools we will need throughout our journey is understanding how to write in Associated Press style. AP style was created to produce clarity, convenience and consistency. It is common practice among journalist and PR professionals to use this style when writing press releases, news releases, case studies and any other PR related document. Although it is impossible to learn all the intricate rules in one day, here are a few to get you started.

  1. State Abbreviations- AP style does not follow the standard state abbreviations we are used to. When the name of a city and state are used together, the state name should be abbreviated with the exception of Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas and Utah. However, there are exceptions to this rule, depending on the city you are referencing. Some cities do not need a state to follow it. When writing just the state alone, it does not have to be abbreviated. It is best to reference the AP handbook for the state abbreviations and exceptions when following this rule, as it is recent and still new to many. For example, PRSSA is a national organization with many organizations in California, Washington and Texas. The national conference was held in Seattle and hopefully it can be held in Carson City, Nev. next year!
  2. Titles- Only capitalize formal titles names when you are writing the title before the name. When writing titles after the name, the formal titles are lowercase. For example, Mayor Daniel Guerrero spoke to Texas State’s PRSSA chapter. After he spoke, David, an account executive at Edelman, offered his insights.
  3. Numbers- When dealing with numbers in AP style, write out the numbers one through nine. Anything above nine, you write out the numerical value. Also, when you are dealing with percent, write out the word percent and do not use the symbol. For example, Texas State had an increase of seven percent on PRSSA memberships. This is an increase from last years 15 percent drop.
  4. Dates/Months- It is important to reduce redundancies when including dates in AP style. Instead of writing out full dates such as, Thursday, April 6, 2017, you can just say April 6. Also, avoid adding “th” to the end of the dates. With months, only abbreviate Jan., Feb., Aug., Sept., Oct., Nov. and Dec. Basically, just the months that contain more than five letters. 
  5. Like/Such As- Use like to compare things. Use such as when you are providing examples. For example, PRSSA members are like real PR professionals.

AP style is one that takes a long time to master. However, follow these basic guidelines will help you get a kickstart to tackling this huge obstacle. If you would like more information, click here to check out the most recent AP style handbook.

PRSSA Takes Dallas

By Shefali Syed

March 24th is a date that will always be remembered by a few members of the PRSSA chapter at Texas State University. Luckily, I was among those few.

I vividly remember the first PRSSA meeting I attended. I was by myself, sitting in a classroom full of students, who seemed to have known each other for years. While full of very useful information, that meeting stood out to me for one main reason. Our faculty adviser, Paul Villagran, lecturer at Texas State University, mentioned a trip to Dallas. He then discussed touring the Dallas Cowboys AT&T Stadium, and I was instantly hooked. Along with the AT&T Stadium, Professor Villagran announced we would be visiting the Globe Life Park, home to the Texas Rangers, as well as the American Airlines Center, home to the Dallas Mavericks.

Weeks went by, and then finally I received the email I had been anticipating from Professor Villagran stating that I had been accepted to attend the Dallas trip. From that moment on, I was counting down the days until Dallas.

First stop: AT&T Stadium – Dallas Cowboys

Upon our arrival, we were greeted by the Dallas Cowboys’ Director of Media Relations, Joe Trahan. Trahan gave us an exclusive tour of the 80,000-seat capacity stadium, which included the press conference room, an exclusive area where the players run out onto the field, the Picture1player’s locker room, the press box – where we learned cheering for a touchdown could get you fired – and lastly, the Dallas Cowboys Cheerleader’s locker room. Trahan briefed Texas State PRSSA about his background and how he achieved his position. His story was my biggest takeaway from the tour, because of how inspiring he was. One of the most important pieces of advice that he gave us was to keep searching for ways to get recognized, even if it means volunteering. He began working free of charge and taking any opportunity he could until he eventually was noticed. Trahan considers this the reason he is in his position today. Hearing that from a professional in the communications field as a college student showed me that landing your dream job can be done by hard work and dedication. I definitely left AT&T Center feeling fully capable of achieving my goals by continuing to work hard and by striving to be the best.

Second stop: Globe Life Park – The Texas Rangers.

Following our visit with Trahan of the Dallas Cowboys, we continued across the street to visit with the Texas Rangers’ communication team at Globe Life Park. We first took a grand tour of the ballpark, including the press conference room, the dugout and the press box. Next, we Picture2were led to their offices, which are located right under the Coca-Cola scoreboard, and were able to hear from the manager of broadcast operations, Madison Pelletier, the director of social media, Kaylan Eastepp and the manager of marketing and advertising, Sarah Opgenorth. That being said, we were given a full rundown on everything the communications team handles . A few interesting points Opgenorth touched on included how she deciphers where and to whom advertisements go out and the thought process that goes into that selection. Additionally, Eastepp informed us about the social media aspect of the organization and how the Texas Rangers actually post on over 10 social media platforms. To wrap up our time at the Globe Life Park, Pelletier handed out a few magazines for us to look over and answered any final questions that we had.

Final stop: The American Airlines Center – Dallas Mavericks

The long drive to Dallas and the lack of sleep from the previous night was starting to catch up to me, but I was excited to hear from the Dallas Mavericks’ public relations team. We were greeted by Sarah Melton, Director of Basketball at the ‘Employee Only’ entrance. She walked us to the media dining room where we met basketball communications coordinator, Alan Rakowski, and director of basketball communications, Scott Tomlin. After each of them provided a little information about themselves and their personal experiences working for the Mavericks, they provided plentiful advice about their field. A few key points included:

  • FullSizeRenderCompanies may not have internship positions available, but recruiters are always open and welcoming to students and applicants looking for experience.
  • If you’re interested in sports PR, it is crucial to work in your university’s sports information office. Every person on the PR team had that background and agreed that the experience they gained there is a big reason why they are where they’re at today.
  • TIMING IS EVERYTHING. As public relations professionals, we need to be patient. Positions become available based upon the needs of the firm or company, so we must pay close attention in order to occupy the position.
  • Melton reiterated the commitment working in public relations entails, especially in sports PR. You have to be able to travel wherever the job may take you. There’s only 100 fellow sports PR professionals, so when the opportunity is presented, you have to go for it.

To conclude our visit to the American Airlines Center, we had the opportunity to tour the players’ locker room, which was by far my favorite part of the whole day. The Mavericks are in-season, so the players’ clothes and belongings were in their lockers, which I thought was pretty cool to see. I also got to compare shoe sizes with Dirk Nowitzki, because his shoes were conveniently just laying there! I’m still a little mind-blown by the experience.

After almost eight hours of running around the Dallas area, our trip sadly came to an end. It was bittersweet, but definitely an experience I will always hold dear to my heart. Without Texas State PRSSA, I don’t think an opportunity like this would have ever come my way.

Professionalism for the Young Adult

By Nicole Cavender

March 23, 2017

Our PRSSA chapter at Texas State was pleased to have Sam Heimbach come speak to us about keeping a professional appearance and the best ways to network for any social encounter. Heimbach is currently a Career Advisor in the Career Services department at Texas State University.

Heimbach is a Texas State alumnus and a former member of  the Texas State PRSSA chapter. She graduated in 2010 with a BA in Public Relations and Business Administration. Heimbach began working in  Career Services  in March 2016.  She has  coordinated many school events to help students prepare for interviews, internships and future job opportunities.

During her presentation, Heimbach  informed us  of the many services that  Career Services offers such as: constructing mock interviews, job and internship searches, and resume and cover letter reviewing. Utilizing these resources  at  Texas State can  help  students further their knowledge  on how to prepare  for  the future. Career services’ main goal is to help any student who feels unsure about their future and is seeking help on how to improve their professional image as a current student.

Heimbach highlighted  that a networking opportunity can  arise at any moment throughout your life . Whether it’s in the classroom, in a student organization or any  social function. You never  know which connection can make a difference and provide you with an opportunity  for your future.

Networking gives you a chance to market yourself and create a mutually beneficial relationship with whomever you create a connection with.You can network with anyone. It could be a family friend, a classmate, a professor or someone  that you meet at a social or professional event. Heimbach  provided a couple of organizations where  you can sign up and get involved with others who want to network ,  such as the Network After Work and the Austin Young Chamber.

Heimbach emphasized that preparing for a networking event can be simple if you take the right steps.

  1. Do your research  to find out what  companies will be there, which ones you are interested in and what they are currently involved with. This will help you to have conversation topics that others will be interested in.
  2. Tell people the different extracurricular activities that you’re involved in. Most people can connect with you if you tell them something that they might have in common with you.
  3. Practice your elevator speech. This is just a quick introduction of who you are , what skills you can offer and what you’re interested in doing for the future.
  4. Bring your business cards for your connections to have your information.

It’s also difficult  deciding what to wear when going to a networking event. Deciding if your outfit is or isn’t business casual is one of the biggest dilemmas that students have. . Heimbach emphasized that it’s important to look professional, but also be comfortable. For women you should have a pair of cropped slacks or dark jeans. You can pair that with a nice top and/or a blazer. For men, wearing suit pants with a nice dress shoe always looks great. The key is to not over dress. Mix professional pieces with casual ones.

Another  tip that Heimbach gave was to carry around a “padfolio” with you to any interview or networking event. They’re  compact leather folders that can hold business cards, resumes and other important documents that you want to save.

There are also many social cues that  you don’t notice  that you are doing that our potential connection does notice. This happens when  you fidget , constantly push your hair behind your ear,  avoiding  eye contact, having your arms crossed  or  having a weak handshake. Be mindful of these cues so that you can have a great first impression.

Heimbach’s final tips were to always follow up with someone after meeting with them and to exchange business cards.  Make sure to  send a follow up email within 24 hours of meeting  a new connection saying what a  pleasure it was to meet them, and ask to set up a time to possibly get to know them better. Always find a way to stay connected with  your connections, because you may need some advice or help from them in the future.  It’s also a good idea to  arrange for  an informational interview with  your connection in order to  gain more perspective on how they developed their professional career and what tips they have for you to be successful in the future.

To connect further with Sam Heimbach you can email her at sheimbach@txstate.edu. For more information on  what resources Career Services offers,  check out their website here.

Social Media Do’s and Don’ts

By Nicole Cavender  | @nicavender122

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In the world of public relations, social media has grown to become the most effective outlet for communication. If a company wants to promote a new item or service, they know the fastest way to relay information is through the use of social media. Employers have found that by scrolling through a prospect’s social media accounts, they can grasp an overall profile of said prospect. This rule of thumb does not only apply to the communications field, but employers do this in all fields and industries. Therefore, you must be strategic and cautious about your presence on social media despite the career you are pursuing. Finding a balance between your public and private life can be challenging, so we created a social media do’s and don’ts list for you.

DO:

  • Use correct punctuation, usage and grammar.
  • Mention the activities you are involved in on and off campus. 
  • Post photos of friends and/or colleagues that promote your social skills.
  • Promote businesses or products that you support.
  • Use hashtags that are relevant and trending.
  • Showcase projects that you created and/or assisted with. 
  • Post highlights of professional trips you ventured on.
  • Share academic information that relates to your industry.
  • Advertise an event in order to get the word out.
  • Promote awareness about a cause that you are passionate about.
  • Check for validity before retweeting or sharing on your accounts.
  • Tag appropriate accounts for increased engagement.

DON’T:

  • Post inappropriate photos with illegal drugs or any illegal activity. (If you are under the age of 21, don’t post photos of alcohol.)
  • Post photos of you making obscene gestures.
  • Overuse hashtags – 5 maximum. 
  • Use profanity excessively or at all.
  • Talk poorly about your job. You could potentially lose your job.
  • Complain about your boss or coworkers.
  • Complain constantly. This portrays a pessimistic person, and diminishes your chances of getting hired. 
  • Post while working, unless it is required for the job.
  • Cyberbullying is unacceptable, so don’t attack anyone on social media.
  • Reveal dates of a vacation. For precautionary reasons, revealing when and where you will be at any time can put yourself at risk.
  • Post ANY information you don’t want a stranger to know. Once you post, that information is out there forever. Even after you delete a post, someone may have taken a screenshot. 

Social media should never be the platform for an employee and employer to settle concerns or differences. It can easily get out of hand and backfire. An example of this, is when Talia Ben-Ora wrote an open letter to her boss, Yelp CEO and Co-Founder Jeremy Stoppelman. Ben-Ora, an employee for Yelp’s Eat24, voiced her concerns for not getting paid enough on Twitter initially, but then decided to post a nearly 2,500 word letter on Medium. Days later, Ben-Ora was released from her job at Eat24. Stoppelman responded to the accusations via Twitter: “3/5 I’ve not been personally involved in Talia being let go and it was not because she posted a Medium letter directed at me.” Moral of the story: Don’t complain about your job on social media. It can backfire. Read more about this story here.

You may think it’s a myth that employers look at your social media accounts, but we assure you it is not. If you are unsure about the content you are about to post, just ask a friend and always use discretion. Whether you are about to apply to a job or not, be sure to go through each of your accounts to filter out the bad stuff by keeping your dream job in mind. Your social media accounts should tell your unique story, so don’t let something such as profanity or obscenity be the cause of your unemployment.

Getting TechnINKcal with INK PR

By: John Lee

March 9, 2017

Our Texas State PRSSA chapter had the pleasure of hosting Caitlin New, current president of the Austin chapter of PRSA and INK PR account supervisor. She spoke to us about elevating ourselves in the PR world and understanding what makes public relations a successful business.

New is a graduate from the University of Texas at Austin with a bachelor’s degree in corporate communications. She got her first job in a small retail tech firm and worked in that same firm for 7 years. She was working when the recession came in 2008, which hit the PR and communications industry particularly hard. In many cases, PR professionals were the first one to be let go to save on costs because they were thought to be non-essential. Through this experience, it inspired her to look for more ways to become more valuable to companies and show them that PR is a much needed aspect of business. She eventually earned her APR accreditation and ended up at INK PR, where she is now celebrating 10 years of working in the industry.


INK PR is a company that started from 3 employees and now has 30 and counting. They have offices in Austin and Denver C6b0_r_VAAE-z1eand are planning to open
more in New York. They serve companies such as Datapipe, Favor and Sensuron. The reason why this company has been so successful is because “they become a part of the client.” New explained that becoming one with the client is so essential in the industry because of the tru
st that is built in the process. Yes, being able to write blogpost, press releases and social media are all important aspects, but client service is also critical.

She also explained how essential it is for us as students to come to understand the business side of PR. Developing our business literacy as upcoming PR professional will help us tremendously as we move forward with our careers. Having a general understanding of all aspects of PR will assist us in being better equipped to handle whatever is thrown our way. 

It is easy to see how tunnel visioned we can be as students. As aspiring PR professionals, we only focus on tactics we think are essential such as writing press releases or developing a social media account. However, through New’s experiences and presentation, we have gained invaluable insight on why we should work collectively to improve other areas.

You can find out more about INK PR here and connect with Caitlin New on Twitter and LinkedIn.

 

Networking 101

By: John Lee

Networking events­­­– the ultimate way for a college student, business owner or transitioning employee to meet likeminded individuals who want to mutually succeed with one another. People you meet here may eventually help you land that dream internship, job or business partner. It sounds great in theory, but can easily turn into a series of awkward conversations and unsuccessful approaches. These events are all about balance, timing and meeting people past the surface level. So, to help you achieve these goals, here are a few tips and things to bring when attending networking events to make sure you are successful.

  • Business Cards– Business card can be the disadvantage and advantage during a networking event. They are a great way for you to keep in contact with whoever you are talking to, but it’s important for you not to get carried away. It can be easy to just pass out your business cards like candy, but you should be in the mindset of quality over quantity. It’s a better strategy to focus on a select few people and really connect with these people so they have a lasting impression. Business cards are useless if they don’t remember who gave it to them. A good rule of thumb to follow is, if you can’t ask for their business card comfortably, don’t give them yours.
  • Personal Hygiene/ Appearance- Simple, no one wants to talk to someone who has bad breath or looks unprofessional. Make sure that you dress appropriately for whatever event you are going to and get that haircut that is long overdue. Studies show that it only takes a couple of seconds for someone to make a first impression, so make it a good one. You are here to show the best part of yourself, make sure you represent that physically as well.
  • Be Confident- Confidence is key during these events. You are basically selling your skills and what you have to offer to other people. Being confident in yourself will take you that extra mile. Would you buy a product from a salesman when they themselves don’t believe in the product? Believe and be confidence in what you have to offer.
  • Be Social- Networking events at their very core are basically just professional social events. Standing in the corner hoping someone will come talk to you is not the best way to meet people. Yes, of course its nerve wracking going up to someone you don’t know, but if you really think about it, it’s why they’re there. If they did not want to be bothered, they would not have come to the event. So, get your social on, and attack the bull by the horns. A simple hello can open a world of opportunities.
  • Be Respectful- Respect goes a long way. Interrupting someone mid-sentence to introduce yourself and give them your business card certainly will not warrant a solid connection. Go with the flow of the conversation and introduce yourself naturally when there is a break. Know peoples boundaries and understand that sometimes you’re not always going to be able to control the conversation.

Ultimately, networking events in general are difficult situations, but can be easier with these tips and a little practice. Next time you find yourself at an event, use these tips to maximize your potential and achieve your goals, whatever they may be.

Homeaway from Home

By Taylor Carfield

February 24, 2017

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Adam Annen, Public Relations Manager of HomeAway was able to speak at our meeting, offering words of advice and wisdom.  Annen is a graduate of the University of Texas and got his start in public relations through the Oscar Mayer Weiner Mobile in a yearlong public relations tour around the country.  Annen is in his seventh year working for HomeAway and with such experience had a plethora of campaigns to share with us. HomeAway is a vacation home rental service, standing strong in the wake of Airbnb. Through HomeAway Annen has been able to aid in creating campaigns such as converting the Eiffel Tower into a vacation home for the first time in history.

Annen forged his way through many different experiences from starting out as a civil engineering major to finding his way in a double major in film and public relations. “Diversify your experiences,” is a major piece of advice Annen offered on how to be successful in the public relations profession, which is exactly what he did during his collegiate career. Annen interned for the University of Texas as well as participated in an organization that provided pro-bono public relations work for local businesses in the Austin area.

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Adam Annen with Texas State PRSSA

Getting experience doesn’t have to be hard, you can take your passions and run with them. Annen encouraged all of us to find your interests and gain experience. If you’re interested in fashion, find a fashion blog and submit a draft to be featured. You could end up being published in a blog or at worst you would have a blog draft that you could include in your portfolio. It’s a win –win situation.

In-house public relations can seem like it would be boring, but there are so many teams and clients that I get to work with so things always remain interesting, said Annen.  Annen has always found himself busy and intrigued in his experience with in-house public relations. HomeAway is always coming up with out of the box ideas for campaigns such as finishing a replica of the car from, “National Lampoon’s Vacation,” and driving it around the country.

We know we’ve definitely been inspired about in-house public relations.

You can follow Adam on Twitter at @adamannen.