Getting TechnINKcal with INK PR

By: John Lee

March 9, 2017

Our Texas State PRSSA chapter had the pleasure of hosting Caitlin New, current president of the Austin chapter of PRSA and INK PR account supervisor. She spoke to us about elevating ourselves in the PR world and understanding what makes public relations a successful business.

New is a graduate from the University of Texas at Austin with a bachelor’s degree in corporate communications. She got her first job in a small retail tech firm and worked in that same firm for 7 years. She was working when the recession came in 2008, which hit the PR and communications industry particularly hard. In many cases, PR professionals were the first one to be let go to save on costs because they were thought to be non-essential. Through this experience, it inspired her to look for more ways to become more valuable to companies and show them that PR is a much needed aspect of business. She eventually earned her APR accreditation and ended up at INK PR, where she is now celebrating 10 years of working in the industry.

INK PR is a company that started from 3 employees and now has 30 and counting. They have offices in Austin and Denver C6b0_r_VAAE-z1eand are planning to open
more in New York. They serve companies such as Datapipe, Favor and Sensuron. The reason why this company has been so successful is because “they become a part of the client.” New explained that becoming one with the client is so essential in the industry because of the tru
st that is built in the process. Yes, being able to write blogpost, press releases and social media are all important aspects, but client service is also critical.

She also explained how essential it is for us as students to come to understand the business side of PR. Developing our business literacy as upcoming PR professional will help us tremendously as we move forward with our careers. Having a general understanding of all aspects of PR will assist us in being better equipped to handle whatever is thrown our way. 

It is easy to see how tunnel visioned we can be as students. As aspiring PR professionals, we only focus on tactics we think are essential such as writing press releases or developing a social media account. However, through New’s experiences and presentation, we have gained invaluable insight on why we should work collectively to improve other areas.

You can find out more about INK PR here and connect with Caitlin New on Twitter and LinkedIn.


Networking 101

By: John Lee

Networking events­­­– the ultimate way for a college student, business owner or transitioning employee to meet likeminded individuals who want to mutually succeed with one another. People you meet here may eventually help you land that dream internship, job or business partner. It sounds great in theory, but can easily turn into a series of awkward conversations and unsuccessful approaches. These events are all about balance, timing and meeting people past the surface level. So, to help you achieve these goals, here are a few tips and things to bring when attending networking events to make sure you are successful.

  • Business Cards– Business card can be the disadvantage and advantage during a networking event. They are a great way for you to keep in contact with whoever you are talking to, but it’s important for you not to get carried away. It can be easy to just pass out your business cards like candy, but you should be in the mindset of quality over quantity. It’s a better strategy to focus on a select few people and really connect with these people so they have a lasting impression. Business cards are useless if they don’t remember who gave it to them. A good rule of thumb to follow is, if you can’t ask for their business card comfortably, don’t give them yours.
  • Personal Hygiene/ Appearance- Simple, no one wants to talk to someone who has bad breath or looks unprofessional. Make sure that you dress appropriately for whatever event you are going to and get that haircut that is long overdue. Studies show that it only takes a couple of seconds for someone to make a first impression, so make it a good one. You are here to show the best part of yourself, make sure you represent that physically as well.
  • Be Confident- Confidence is key during these events. You are basically selling your skills and what you have to offer to other people. Being confident in yourself will take you that extra mile. Would you buy a product from a salesman when they themselves don’t believe in the product? Believe and be confidence in what you have to offer.
  • Be Social- Networking events at their very core are basically just professional social events. Standing in the corner hoping someone will come talk to you is not the best way to meet people. Yes, of course its nerve wracking going up to someone you don’t know, but if you really think about it, it’s why they’re there. If they did not want to be bothered, they would not have come to the event. So, get your social on, and attack the bull by the horns. A simple hello can open a world of opportunities.
  • Be Respectful- Respect goes a long way. Interrupting someone mid-sentence to introduce yourself and give them your business card certainly will not warrant a solid connection. Go with the flow of the conversation and introduce yourself naturally when there is a break. Know peoples boundaries and understand that sometimes you’re not always going to be able to control the conversation.

Ultimately, networking events in general are difficult situations, but can be easier with these tips and a little practice. Next time you find yourself at an event, use these tips to maximize your potential and achieve your goals, whatever they may be.

Homeaway from Home

By Taylor Carfield

February 24, 2017


Adam Annen, Public Relations Manager of HomeAway was able to speak at our meeting, offering words of advice and wisdom.  Annen is a graduate of the University of Texas and got his start in public relations through the Oscar Mayer Weiner Mobile in a yearlong public relations tour around the country.  Annen is in his seventh year working for HomeAway and with such experience had a plethora of campaigns to share with us. HomeAway is a vacation home rental service, standing strong in the wake of Airbnb. Through HomeAway Annen has been able to aid in creating campaigns such as converting the Eiffel Tower into a vacation home for the first time in history.

Annen forged his way through many different experiences from starting out as a civil engineering major to finding his way in a double major in film and public relations. “Diversify your experiences,” is a major piece of advice Annen offered on how to be successful in the public relations profession, which is exactly what he did during his collegiate career. Annen interned for the University of Texas as well as participated in an organization that provided pro-bono public relations work for local businesses in the Austin area.

Adam Annen with Texas State PRSSA

Getting experience doesn’t have to be hard, you can take your passions and run with them. Annen encouraged all of us to find your interests and gain experience. If you’re interested in fashion, find a fashion blog and submit a draft to be featured. You could end up being published in a blog or at worst you would have a blog draft that you could include in your portfolio. It’s a win –win situation.

In-house public relations can seem like it would be boring, but there are so many teams and clients that I get to work with so things always remain interesting, said Annen.  Annen has always found himself busy and intrigued in his experience with in-house public relations. HomeAway is always coming up with out of the box ideas for campaigns such as finishing a replica of the car from, “National Lampoon’s Vacation,” and driving it around the country.

We know we’ve definitely been inspired about in-house public relations.

You can follow Adam on Twitter at @adamannen.

Not enough pies to go around…

J. Check – February 8, 2017 

At the end of any semester, it seems like there are a lot of numbers swimming around in our heads – how many days are left, how well we need to do on the final to make a desired grade in a class, what near-freezing or scorching temperature we need to be prepared for when we step outside, etc.

However, during the week of Dec. 5-9, 2016 – right before finals – there was only one set of numbers which mattered for PRSSA: tickets. As part of the “Pie the Professor” fundraiser, which culminated at the School of Journalism and Mass Communication’s Holiday Party, all kinds of people – students, custodians, professors and even some of the competitors themselves – divvied their tickets up to determine which two (un)lucky professors would get a nice pie right in the kisser. The four potential victims were Jon Zmikly, Harry Bowers, Paul Villagran and Charles “Chuck” Kaufman.

Whichever professor received the most tickets and whichever received the least would be the ones to get pied. That element of the event made it play out quite interestingly, since you wanted to end up in the middle, and as the week wore on, it made for some interesting changes in the way things unfolded.

So many within the SJMC excitedly talked up the event in the preceding days. Once the event began, the hype was met and quickly ramped up. Let’s see how the action and numbers broke down, day by day…

Day 1: Out of the gates

Although nothing too eventful happened on the first day, little donations here and there added up and showed how this three-day race would take shape. When it came to getting tickets, Bowers and Villagram were sinking to the bottom early on, separated by only four votes at the end of the first day.

Meanwhile, Kaufman and Zmikly were quick to rise toward the top, but it was ultimately Kaufman getting a significantly greater amount of love and/or hate (you really can’t pinpoint exactly why people would vote for them – it could even be a combination of both!) after one day, leading Zmikly by 16 votes.

Day 1 Count (and by default Cumulative Count):

  • Zmikly – 32
  • Bowers – 18
  • Villagram – 14
  • Kaufman – 48

Statistically, the second day of the event was the one which garnered the least tickets, but it was also the day where things really started to heat up. While PRSSA didn’t divulge any specific ticket counts, we did leave tickets in their respective buckets for the duration of the contest, so anyone who looked could tell roughly who was near the top and bottom.

Seeing Zmikly was his closest competitor, Kaufman sought to deal a heavy blow and try to push himself to the safety of the middle. These days though, it wouldn’t have been enough for him to simply make a big donation. He put it out there for the world to see in a Facebook Live video:

Kaufman had a significantly quieter day in terms of getting tickets Wednesday, so his 30-ticket donation vaulted Zmikly to a 12-ticket lead at the top. With knowledge of that, Zmikly tried to counter by pleading with his Fundamentals of Digital and Online Media (FDOM) classes, via the class’ Snapchat story, to vote for others instead of him.

Simultaneously, the race at the bottom had a big shake-up as an anonymous faculty member’s 30-ticket donation to Bowers put him not too far off of Zmikly and Kaufman, leaving Villagran stranded quite helplessly at the bottom. The drama was far from over, with just one…day…left…

Day 2 Count (Cumulative/Total Count in parentheses):

  • Zmikly – 36 (68)
  • Bowers – 34 (52)
  • Villagran – 4 (18)
  • Kaufman – 8 (56)

Day 3: Narrow margins

The final day had arrived. Simple eyeballing told Villagran at the start of the day his face was now at serious risk of getting pied later on. He went from asking people to vote for others the first two days to pleading for votes the last day. In reality though, he knew all along he’d eyeball the tickets late in the campaign and adjust his strategy accordingly, and it paid off as he received a whopping 81 tickets – the highest single-day, single-competitor haul of the event – to pull him closer to the rest of the pack.

Some interesting things happened less than an hour before shutting down the contest though. Our Membership Director Kate Jones, before heading off to her 12:30 p.m. class, wanted to see where the votes stood, so she counted the tickets up. Here’s where the 11th-hour tally left things:


Villagran’s final-day surge had done just enough to put him ahead by a hair at that moment. Zmikly was still sitting rather nervously on the hot seat for the most tickets…but then this happened:

Just as Kaufman had dealt a critical blow to him the day before, Zmikly had returned the favor, putting Kaufman ahead again by a few votes. I was incredibly giddy at this point, literally jumping up and down, but all I could say to everyone else was the race was “very, very interesting” at that moment. A few more votes trickled in as the clock wound down…and proverbially struck midnight (1 p.m.). The final results were…

Day 3 Count (Cumulative/Total Count in parentheses):

  • Zmikly – 40 (108)
  • Bowers – 21 (73)
  • Villagram – 81 (99)
  • Kaufman – 57 (113)

Party: Who’s the third pie for!?

After an hour of cheerful and pleasant socializing (and some last-minute banter between the four participants in the contest) at the SJMC Holiday Party, the moment had come. Three days of pleading, social media campaigning and stuffing tickets into competitors’ jars had led up to that one fateful moment. After it was announced Kaufman and Bowers would be the two (un)lucky professors, Villagram and Zmikly gave each other a relieved high-five, so much had the passion and drama behind the event grown in just a few short days.

The pies and makeshift bibs were brought to the lobby of Old Main for the moment we had all been waiting for. The first person to be pied would be Charles, “Chuck” Kaufman, and after a brief bidding process, our PR Director Danielle Martinez won the right to do the honors.

Next was Harry Bowers, who donned his trash bag bib and stared destiny (and soon a pie) in the face. After another bidding process, the right to pie him went to our Membership Director Kate Jones, who gleefully smacked the pie in his face and rubbed it in for good measure.

Mysteriously, a third pie had been prepared…and it was intended for none other than our President Kristen Torrez. One final bidding process gave her dear friend (no word on if the pie-ing has affected their bond) Savannah Stockton the tremendous honor of satisfyingly slamming that third pie right in her face, bringing the event to a conclusion.

Additionally, some aftershocks saw Zmikly targeted for leftover pie-ing, and A.J. Arreguin as well as our Secretary Kris Bushong fell victim to such a fate.

While the event was, at the end of the day, a fundraiser for our chapter, by the end of it all, it had definitely been quite a ­fun­-raiser as well…and plans are already in place to make it just as exciting, bigger and better next year.


Here’s a full graphical and numerical breakdown of how the contest went day-to-day as well as cumulatively.



For additional reaction and coverage from the event, check out Texas State PRSSA’s Facebook, Twitter and Instagram pages. The SJMC Facebook, Twitter and Instagram pages also provided additional coverage.

How PRSSA has helped me grow

By: Vanessa Mora

You’d be foolish to not join an organization related to your major while in college.

For me, that organization was (and is) PRSSA and, in retrospect, I could not be more thankful that I made the decision to join.

Two semesters can make all the difference.

 Relatively speaking, I have only been in PRSSA for a short amount of time; two semesters, going on three. However, since being a part of this incredible organization, I feel as though I’ve gained much more than two semesters worth of experiences.

Here’s to internships, New York and friends.

One of the major benefits of this organization is that our chapter meetings consist of a variety of guest speakers from the mass communications field. It was this benefit which made the opportunity to land my first internship with POM PR more tangible.

Being part of PRSSA also opened me up to other organizations. Bobcat Promotions to be specific – with whom PRSSA partnered in organizing visits to PR firms in New York! So, not only was I able to visit New York City, but I was also able to see six firms first hand. This was worlds better than just scrolling through the firms’ webpages.

PRSSA acquainted me with some amazing people. People that were just as driven as I was and on the same professional path. These acquaintances quickly became close friends, which was something especially meaningful to me being that I had transferred to Texas State as a junior. Had I never joined PRSSA I would not have met those I am in daily contact with nor would I have had the experiences which are shaping my future.

Since being in PRSSA, I am prepared as well as excited for my future.

How To Brand Yourself with Aubri Nowowiejski

By Kaley Consford 

An important aspect of public relations is having your own personal brand that helps you stand out as an individual. At this week’s Texas State PRSSA meeting, previous PRSSA President and founder of the Student Event Planners Association (SEPA), Aubri Nowowiejski, spoke to our chapter about how to personally brand yourself and why having your own personal brand is a great advantage in the job market.

Photo taken at beginning of meeting with Kristen, our chapter president, introducing our guest speaker, Aubri Nowowiejski. 

Nowowiejski has been extremely successful in her career by efficiently executing her personal brand. Not only did she finish college in three years, but she was also able to climb the corporate ladder within five years. She is now an influencer who speaks nationwide on how to be a successful event planner.

Aubri Nowowiejski, Founder of SEPA and former Texas State PRSSA President speaking to our chapter. 

The presentation was prefaced with asking us to “challenge our thoughts and change our world.” Nowowiejski made it clear that changing your outlook on learning will greatly affect how your professional and individual growth. It is important to change your perspective. Instead of stating, “I already know this. This is not applicable to me.” We need to ask, “What could I learn from this?” and “How could this work for me?.”

Nowowiejski’s gave us her definition of what personal branding means. In her own words: personal branding is the practice of people marketing themselves and their careers as brands through self-packaging.

Your personal brand is how you walk, talk, what your wear and how you present yourself to the world. Nowowiejski made it clear that

“ We are all walking, talking, living, breathing billboards.”

Your personal branding is done through self-packaging your assets, and the best way to package yourself is to be well-rounded.

When explaining how to identify your unique brand, Nowowiejski emphasized that your brand is created by the perception of others. She challenged everyone to consider the following questions when establishing what your personal brand is:

  1. What do I want people to think about when they think about me?
  2. How would I like for people to describe me?
  3. What would I like for people to associate me with?

The questions above are meant to implement your thoughts into how you want people to perceive you, in order for it to be beneficial for your future career. After evaluating the answer to each question, Nowowiejski further challenged everyone to answer three more questions about themselves:

  1. What do people think about when they think about me?
  2. How would people describe me?
  3. What do people associate me with?

These questions are important to further our self-assessment. Nowowiejski explained that asking ourselves these questions allows us to determine where we want to be in the future and if we are in going in the right direction to get there.


Throughout the process of establishing your personal brand, there are many important points to keep in mind that will help you stay self-motivated. Nowowiejski reminded everyone that your brand would constantly evolve throughout your life, so it’s important to be comfortable with reinventing yourself to realign with your personal brand.

She also made it clear that there is no right or right wrong way to brand yourself. The most important thing to remember when creating your personal brand is to always be unapologetically authentic. A big part of being authentic is to be aware of your “influencers.” Do the people you associate yourself with inspire you to be better? Are they people you aspire to be someday? These are questions you need to ask yourself in order to further authenticate your personal brand and the person you would like to become.

Nowowiejski then summarized how to prioritize your personal branding and what steps you can take – right now – to improve it. She encouraged everyone to ask themselves “What are you doing currently to brand yourself?” and then to challenge that question by asking “What should you be doing to brand yourself?.”

Without even knowing it you have created a personal goals by simply asking yourself those couple of questions. Once you have identified your goals, you can figure out how to further evolve your brand. The following are tips she shared on how to get started on improving your brand:

  1. Stop using your school email address
  2. Invest in business cards
  3. Update email signature
  4. Link to a resource for additional info
  5. Research and share relevant content

Nowowiejski wrapped up her presentation by encouraging and inspiring everyone to become “the CEO of your own life.”

“Turn your elevator speech into your mission statement. By doing this you allow yourself to talk about your passion and about how you are going to achieve that passion.”

Left to right: Alana Zamora, Kristen Torrez, Kate Jones, Aubri Nowowiejski, Kris Bushong and Danielle Martinez.

Lastly, she preached on how important it is to invest in yourself, “If you don’t invest in you, no one else will.”

Thank you to Aubri Nowowiejski for taking the time to share your personal branding wisdom with the Texas State PRSSA Chapter, it was truly an honor.

To connect with Aubri find her on LinkedIn or visit her website.

We hope to see you at our TXST PRSSA Thanksgiving Potluck this Sunday. For more information visit our Facebook Event and to sign up for a dish visit our shared sign up sheet.

Crisis Communication with Kristi Wyatt

By: Taylor Carfield

Crisis communication is a huge part of the public relations industry.  This Wednesday, TXST PRSSA was fortunate enough to have Kristi Wyatt, Director of Communications of the City of San Marcos, give us the run-down on how to effectively handle tough situations from a PR perspective.

Wyatt, a former PRSSA member, got her start in the television news industry, where she worked for Fox News for a year.  After spending her time in the television industry, Wyatt found her calling here in the city of San Marcos. Crisis communication soon became a passion of Wyatt’s after dealing with a few major natural disasters in the first months of her newfound career.

After a major website breach, the Memorial Day and the All-Saints Day flood was no match for Wyatt and her organized public relations agenda.  All of these listed disasters took place in the beginning of Wyatt’s Director of Communication career and taught her many important lessons that she shared with us.

  • “Establish trust with the community before a crisis. Once a crisis happens it is too late to establish the relationship that you want with your audience.” Wyatt stressed the importance of using your social media as a news source. Posting reputable information regularly will make your account an authorized source on your specific topic. If your social media handles are known for accuracy, your audience will turn to you in a time of crisis.
  • “Be Present” There are a lot of touchy subjects and difficult situations to deal with during a crisis. Make sure that you’re present and aware of everything happening. Be aware of sensitivities of the situation that the crisis victims are facing. People may become frantic in a time of distress and it is essential to be patient and help people to the best of your ability.
  • “Pictures are the Kings and Queens of social media” Share photos and videos that come from your audience members in order to get a perspective that you might not have in the office. Pictures and videos speak great measures and receive a substantial amount of feedback and engagement; use that to you advantage in spreading the word.
  • “Sometimes wrong stories become true just due to sheer numbers” Try to get the correct information to the media as soon as you possible. If someone else puts out a rumor and it goes viral, it will be known to the public as the “truth.” Therefore, rumor control is a huge aspect when dealing with a crisis. While you can’t control what every person is saying in the media, it is important to debunk major rumors that are being spread. Stay on top of rumors by sharing press releases on your social media accounts and stay tuned in to what the public is saying through the use of hashtags.
  • “Take time to maintain your sanity” Crisis communication can be incredibly stressful. Handling disasters effectively can sometimes be a 24-hour task. Wyatt emphasized that you need to remind yourself to take a break and that you cannot do everything for everyone.
Left: Guest Speaker, Kristi Wyatt. Right: PRSSA President Kristen Torrez.

We would like to thank Kristi Wyatt for such an informational speech. We learned so much from her experiences and advice.

To stay informed about crisis communication, follow the City of San Marcos on Twitter.

For more information contact Kristi Wyatt at,

The Best for and by Bobcats: PR Cases

For Immediate Release

masscommweeklogo_4c_Contact: Olga Wilson


Mass Comm Week event announced The Best for and by Bobcats: PR Cases

Speed networking-style event with four PR professionals as guest speakers

SAN MARCOS, Texas – On Tuesday, Oct. 25, the School of Journalism and Mass Communication and the Texas State University PRSSA chapter will be hosting a speed networking event during Mass Communication week from 3:30-4:50 p.m. in Old Main 320.

The speed networking is called The Best for and by Bobcats: PR Cases, and will consist of four public relations professionals speaking to students about notable case studies from their work in the public relations field.

“We understand how important it is that students gain an understanding of real-world situations,” head event-organizer and public relations professor Olga Mayoral Wilson, APR and Fellow PRSA said. “This is why we are bringing in some of the best and brightest in the PR field to speak about topics, such as social media entrepreneurship, crisis management and digital campaigns.”

Each speaker will be at a table with ten students, where they will share information about one specific PR case they managed successfully. The session will end with a Q&A panel, and students will then move to a different table with a new speaker.

“By bringing in multiple speakers, we are allowing students to learn what they normally could from four separate information sessions in a single sitting,” PRSSA President Kristen Torrez said. “We are very excited about the useful knowledge that our Bobcats will gain from this event.”

The speakers that will be attending include Adrianna Hernandez, owner of Adri Hernandez Business Marketing for Busy Mompreneurs; Crews Laing, Better Homes and Garden digital marketing specialist; Sarah Sutton, account-coordinator at Hahn Public Relations; and Marmie Edwards, APR, accreditation director at Edwards Communications.

Students and professors are encouraged to attend this event. To find out more information about this event and other Mass Comm Week events, visit their website:

The Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. We seek to advance the public relations profession by nurturing generations of future professionals. We advocate rigorous academic standards for public relations education, the highest ethical principles and diversity in the profession.


Press Junkie PR + Pizza

Press Junkie PR + Pizza – Chapter Meeting on October 12, 2016

By: Danielle Martinez – Public Relations Director

Reminder: Membership dues are due October 26, 2016. Dues can be paid by cash, card, money order or check (made to Texas State PRSSA). Note: card transactions have a 50¢ transaction fee.

  • Local = $15
  • Local + National ($55) = $70

Wednesday, at our chapter meeting, we were privileged to have the Founder and President of Press Junkie PR, Ryan Romana, inform us about music public relations.

Romana was a communication major in college, alike most of us. He found his love for music in the late 90’s and early 2000’s by working in New York City and San Francisco. Ryan is unique because he has worked in all aspects of the music industry including music publicity, music distribution, record label managing, marketing, branding and everything in between. While the music industry is where his heart is, he did corporate tech PR for two years where he learned and gained invaluable skills.

The biggest key components Romana learned while working with corporate public relations was structure and strategy. Strategizing how to position the client, the message and the branding was essential to an effective campaign. Structurally there were 3 to 4 people working on one client at a time, which ensured that tasks were being fulfilled.

In 2009, Romana started his own music public relations business working out of his living room. He began with 3 clients, but soon moved to Austin from San Francisco in 2013. He hired interns right away and started tapping into the Austin music industry.

Press Junkie PR’s clientele include Grammy winner Grupo Fantasma, 2016 Latin Grammy nominated artist El Dusty,  Raging Fyah, Crystal Yates, Easy Star All-Stars and many more. While they have several musicians as their clients, they also work with record labels and music festivals.

A unique attribute of Press Junkie PR is that their website provides an online press kit available to download for journalists, which paves the way for their clients to get media coverage.

At the end of Romana’s presentation, we did a Q & A panel with our members.

  • Q: What is the hardest part of music public relations?
    • A: Managing the artists’ expectations is the most challenging. The artists’ goals are high, but getting top tier coverage requires more than publicity.
  • Q: What is the best part of music public relations?
    • A: Seeing artist get coverage from top tier companies such as NPR, USA Today, Austin City Limits Festival, etc.
  • Q: What tips do you have for pitching?
    • A: Take note of personal aspects of who you are pitching to. This allows you to make the pitch more personal.
  • Q: What is your biggest tip for public relations professionals?
    • A: Most importantly, be a resource. Once you have the trust of the media, then they will go to you as a resource about various situations/topics.


Center of picture: Guest speaker, Ryan Romana 

Ryan Romana taught our chapter a tremendous amount of information about the music industry and music public relations.

Thank you Ryan for visiting Texas State PRSSA chapter and providing us insightful information on your personal PR experience.

For more information, contact Ryan Romana – or check out Press Junkie PR’s website.

5 Reasons Why You Should Join PRSSA

By Kaley Hanson

There are an endless amount of reasons why you should join PRSSA, but we tried to narrow it down to 5 important reasons why joining this organization is a life-time investment.

1. National Organization – Public Relations Student Society of America (PRSSA) is a national organization for students interested in public relations and communications. PRSSA “seeks to advance the public relations profession by nurturing generations of future professionals.”

2. Networking – Being a member of PRSSA is an important and helpful step for growing in the public relations business. Not only is it a great organization to meet people with similar goals and aspirations, but it serves as a tool for establishing and honing valuable networking skills.cswbjgnusaaplfl

3. National Conference – Every year, PRSSA sends many of its members to a national conference where individuals can network with professionals and peers from across the country. The conference also has many professionals come and talk about the latest trends in PR.

4. Post-Graduation Resources – Graduating soon? Don’t worry, Public Relations Society of America (PRSA) is here to help. PRSA says that “as a PRSSA member, you have access to the PRSA Jobcenter, a resource for finding public relations employment opportunities all over the world. On the site, you can learn how to post your résumé, sign up for job alerts and pose career-search questions to seasoned professionals.”

5. Internship Opportunities – Membership is not only a great way to find connections, but it also provides internship opportunities for its members. Can it get any better? It sure can. PRSSA also offers scholarships to individuals as well as entire chapters.

PRSSA is a great way to help you be informed and intelligent as you enter the world of networking and interviewing. Join now. You won’t regret it!