The Key to Nailing your Big Interview

by: Nicole Flick

February 26, 2019

We all stress over interviews and it’s normal to feel like you’re getting judged. After all, that’s what the interviewer is here to do. That’s why it’s imperative to put your best foot forward. On your next big interview, try these tips to make sure you not only land the position but excel. Remember, practice makes perfect!


Coming to an interview equipped with background knowledge of the company and any recent news is a great way to show the interviewer that you have a genuine interest. For example, if you were interview for Burson Cohn & Wolfe, it would be useful knowledge to know that Burson-Marsteller and Cohn & Wolfe merged in 2018. Showing to the interviewer your knowledge and history of the company will definitely give you a leg up in the interview process.


Understanding the requirements of the position allows you to be aware of what the interviewer is looking for. While interviewing, be sure to provide concrete examples from previous jobs that highlight the traits the interviewer is looking for. Knowing something as simple as the job description puts you in the ideal place to sell yourself for the job. It can be the one thing that tips you over the edge.


Your interview starts the moment you walk into the building. Everything you do and say can be taken into consideration and may decide if you get a job offer. First impressions are everything in interviews. You’ll never have a second chance at a first impression. Greeting the interviewer with a firm handshake and a smile is a great way to start out on the right foot. Be memorable for something positive.


As one of the biggest forms of nonverbal communication, eye contact can tell a lot about you to the interviewer. You should make eye contact consistently throughout your interview, especially when either of you are speaking. Eye contact shows your interest in the job and respect to the interviewer. It also shows confidence and security in your skills.


Body language shows whether you are confident in yourself and shows your interviewer your interest in the job. Appropriate body language such as sitting up straight, maintaining eye contact, and idle hands demonstrate that you are serious about the interview itself, the job you’re applying for and the company as a whole. Constantly fidgeting, twirling your hair, and tapping your foot communicate that you are nervous or unsure of yourself, hurting your chances of landing the job.

These simple steps can help students like me, and anyone that’s interviewing for a job. Don’t waste your time worrying about how your interview will go and start preparing instead! Do your research, maybe develop talking points, and practice your body language. And good luck on your interview!

PRSSA Member Benefits

By: Lexi Ashbury

November 27, 2017

Becoming a member of Public Relations Student Society of America can open up so many doors for college students in their current college career and future endeavors. PRSSA’s vision is to advance the public relations profession by creating responsible pre-professionals who strive for education, champion diversity and advocate for the profession. For some members, joining their school’s PRSSA chapter was the best decision they made for their future career in the public relations field. By joining, you can enhance your education, broaden your network and also launch your career. Here are some of the many benefits PRSSA members enjoy:

  • Members are given opportunities to network and interact with other students from different chapters by participating in events such as the Regional Conference and the National Conference.
  • You will be able  gain more experience to put on your resume and learn leadership skills by running for a leadership position in your specific chapter.
  • You will have the opportunity to have your writing published nationally by posting on the PRSSA blog.
  • Every member is given a MYPRSA login and with that, you can access internships, events, webinars and more.
  • You will be recognized for your accomplishments through awards or scholarships given by the PRSSA National Committee.
  • Through the PRSSA publications and media, members are able to stay up to date on the latest news in public relations.
  • All members have access to public relations case studies which can help enhance their education.
  • Members can take what they learned and compete in one of the case study competitions
  • Members are given the opportunity to attend events where they will be able to network and develop relationships with business professionals.
  • You will be able to connect and join discussion with other PRSSA via social media.
  • Members are able to connect with professionals and get advice through the chapter’s PRSA sponsor chapter.
  • The Champions for PRSSA Directory lets members browse and find professionals who are committed to supporting the PRSSA members.
  • The PRSA Jobcenter lets members browse for employment opportunities.
  • The PRSSA Internship Center gives members a chance to search for internships.
  • PRSA Professional Interest Sections help connect members who are in specific industries such as healthcare or sports.
  • By becoming a PRSA Associate Member, students are able to start networking and connect with more public relations professionals.

Specifically, in the Texas State PRSSA chapter, there are other membership benefits that we have. For instance, on Oct. 8, our chapter members attended a holiday mixer with PRSA Austin. This mixer was a great opportunity for our members to network and form relationships with professionals in Austin. On Nov. 7, our chapter went to an agency visit to Cohn & Wolfe. This visit was a great networking opportunity for our students to connect with members of an agency.

Many of our members have gotten internships by attending these social events and gain opportunities they would not have gotten otherwise. Overall, joining PRSSA is beneficial for college students who hope to have a career in public relations. For more information, click here to check out the PRSSA national website.

Why You Should Register for National Conference

By: John Lee | @leeeeyonce

Septemeber 8, 2017 

Every year, PRSSA holds a national conference, giving students a chance to gain valuable experience that will help them better themselves not only on a professional level but on an individual level. This year’s conference is held in Boston, Massachusetts and has an abundance of activities that you won’t want to miss.

This year’s focus will be on new media and technology and the current revolutions in the PR industry. There are new ways to communicate and effects on the horizon that we as PR professionals in training will need to understand. This conference provides us with the necessary skills that will be used in our future careers.

However, there will also be sessions covering traditional skills, allowing students to gain all around experience with both new and old methods of public relations. Becoming well versed in both of these areas will help students become more valuable to future employers.

As the largest gathering of public relations students in the country, this conference provides students with many opportunities to network and possibly land an internship that will change the course of their career. Personal branding and networking is everything in PR, so this is a great opportunity to get to know people and network with like-minded individuals.

It gives students the chance to explore the vast variations of public relations to better understand what specific type of PR they want to go into. From fashion, sports, technology, and celebrity focused PR, the amount of insight to be gained is enormous. Students who are juniors and seniors are highly encouraged to attend, as it will provide some direction and guidance as to what their next step can be.

Attendees will also be given a chance to listen to notable keynote speakers who are leaders in the industry and be provided with stories that will leave you inspired. Various workshops will be available to help you hone your resume, and interview skills to better prepare you for the job search.

Although the conference is hard work, you will have the chance to explore Boston and tour different communications and marketing companies that will get you excited for what the future holds.

Overall, attending this conference means you’re investing in your future, and your skill set. Going to Boston will not only enrich you with the skills necessary to be successful but also give you the motivation and drive to become an industry leader.

For more information on the 2017 National Conference, visit the PRSSA website here.

Getting TechnINKcal with INK PR

By: John Lee

March 9, 2017

Our Texas State PRSSA chapter had the pleasure of hosting Caitlin New, current president of the Austin chapter of PRSA and INK PR account supervisor. She spoke to us about elevating ourselves in the PR world and understanding what makes public relations a successful business.

New is a graduate from the University of Texas at Austin with a bachelor’s degree in corporate communications. She got her first job in a small retail tech firm and worked in that same firm for 7 years. She was working when the recession came in 2008, which hit the PR and communications industry particularly hard. In many cases, PR professionals were the first one to be let go to save on costs because they were thought to be non-essential. Through this experience, it inspired her to look for more ways to become more valuable to companies and show them that PR is a much needed aspect of business. She eventually earned her APR accreditation and ended up at INK PR, where she is now celebrating 10 years of working in the industry.

INK PR is a company that started from 3 employees and now has 30 and counting. They have offices in Austin and Denver C6b0_r_VAAE-z1eand are planning to open
more in New York. They serve companies such as Datapipe, Favor and Sensuron. The reason why this company has been so successful is because “they become a part of the client.” New explained that becoming one with the client is so essential in the industry because of the tru
st that is built in the process. Yes, being able to write blogpost, press releases and social media are all important aspects, but client service is also critical.

She also explained how essential it is for us as students to come to understand the business side of PR. Developing our business literacy as upcoming PR professional will help us tremendously as we move forward with our careers. Having a general understanding of all aspects of PR will assist us in being better equipped to handle whatever is thrown our way. 

It is easy to see how tunnel visioned we can be as students. As aspiring PR professionals, we only focus on tactics we think are essential such as writing press releases or developing a social media account. However, through New’s experiences and presentation, we have gained invaluable insight on why we should work collectively to improve other areas.

You can find out more about INK PR here and connect with Caitlin New on Twitter and LinkedIn.


Networking 101

By: John Lee

Networking events­­­– the ultimate way for a college student, business owner or transitioning employee to meet likeminded individuals who want to mutually succeed with one another. People you meet here may eventually help you land that dream internship, job or business partner. It sounds great in theory, but can easily turn into a series of awkward conversations and unsuccessful approaches. These events are all about balance, timing and meeting people past the surface level. So, to help you achieve these goals, here are a few tips and things to bring when attending networking events to make sure you are successful.

  • Business Cards– Business card can be the disadvantage and advantage during a networking event. They are a great way for you to keep in contact with whoever you are talking to, but it’s important for you not to get carried away. It can be easy to just pass out your business cards like candy, but you should be in the mindset of quality over quantity. It’s a better strategy to focus on a select few people and really connect with these people so they have a lasting impression. Business cards are useless if they don’t remember who gave it to them. A good rule of thumb to follow is, if you can’t ask for their business card comfortably, don’t give them yours.
  • Personal Hygiene/ Appearance- Simple, no one wants to talk to someone who has bad breath or looks unprofessional. Make sure that you dress appropriately for whatever event you are going to and get that haircut that is long overdue. Studies show that it only takes a couple of seconds for someone to make a first impression, so make it a good one. You are here to show the best part of yourself, make sure you represent that physically as well.
  • Be Confident- Confidence is key during these events. You are basically selling your skills and what you have to offer to other people. Being confident in yourself will take you that extra mile. Would you buy a product from a salesman when they themselves don’t believe in the product? Believe and be confidence in what you have to offer.
  • Be Social- Networking events at their very core are basically just professional social events. Standing in the corner hoping someone will come talk to you is not the best way to meet people. Yes, of course its nerve wracking going up to someone you don’t know, but if you really think about it, it’s why they’re there. If they did not want to be bothered, they would not have come to the event. So, get your social on, and attack the bull by the horns. A simple hello can open a world of opportunities.
  • Be Respectful- Respect goes a long way. Interrupting someone mid-sentence to introduce yourself and give them your business card certainly will not warrant a solid connection. Go with the flow of the conversation and introduce yourself naturally when there is a break. Know peoples boundaries and understand that sometimes you’re not always going to be able to control the conversation.

Ultimately, networking events in general are difficult situations, but can be easier with these tips and a little practice. Next time you find yourself at an event, use these tips to maximize your potential and achieve your goals, whatever they may be.